Retail Vision and Advisory

Fashion

LIGA2037 | Cases | Fashion Retail

DEVELOPING A “VISIONARY PRODUCT REQUIREMENTS DOCUMENT (PRD)” FOR THE NEXT GENERATION OF STORES

Our client is a German fashion brand with Swedish heritage. The brand is known for high-quality, contemporary, premium casual wear but is facing the challenge to build a consistent brand awareness at every touchpoint. We developed a shared vision and defined the specifications for the next generation of global retail stores. We guided our client and the participating global agencies and studios through an extensive tender process in order to find the perfect long-term partner for this challenge.

OUR CONTRIBUTION

We designed the new retail concept to fit the brand and changing retail environment, aligning the perception of all relevant stakeholders and creating a state-of-the-art document to tender this vision. We guided the process of finding the perfect design and architecture partner for the realization and roll-out of this concept, screening pitch documents as a basis for a final decision and drawing up a plan for the next steps.

More cases